Skincare brand ila has launched its ila Gold Collection at iconic British retailer Harrods. Made from Ethiopian frankincense and a trio of pure gold minerals, the skincare range aims to offer users restored and youthful skin without the use of chemicals.
The ila Cellular Age-Restore Face Cream contains 24-carat gold, homeopathic and colloidal gold, which the company says will boost the production of collagen, while ila Gold Cellular Age-Restore Face Serum contains ila’s natural plant based Hyaluronic Acid that penetrates easily into the skin, rehydrating and softening as it is absorbed.
Ila has also developed a bespoke Sonic Wave Therapy tool to be used in conjunction with the ila Gold Cellular Age-Restore Face Serum to further penetrate the skin, so that each individual cell is reached.
The new range also includes the ila Gold Cellular Age-Restore Face Cleanser, which uses Babassu oil, Boswellia and Jasmin extracts to remove everyday toxins; and the ila Gold Cellular Age-Restore Face Toner, which rejuvenates tired and inflamed skin with distilled Orange Blossom.
“I am thrilled that we are able to launch such a ground-breaking collection in a store that is so widely renowned for excellence and luxury,” said Denise Leicester, founder of ila. “Harrods is a place of dreams and I can’t wait for the Harrods shopper to discover ila for themselves.’”
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